Updated: May 28
I recently had to write a bio and description of my business for a local, South Burnett women in business promotion. You may have already seen it as it was shared on facebook. You can have a look at it here though if you haven't seen it yet.
It got me thinking again about my journey to start this paddock to plate business, my motivations and what it is really all about.
I knew that I had started this business when cattle prices were low, but it had also been on my 'to do' list for some time for other reasons, closer to my heart. After all, selling our cattle this way was not a financially beneficial decision in the beginning.
You see, like a lot of mums, I was interested in clean, healthy eating for my family. Not just because I wanted good health for them, but because my son had been diagnosed with multiple food allergies which meant we were forced to change our whole diet.
We went from eating package convenience foods (simmer sauces, pasta sauces, crumbed frozen meats, packet sauces, etc) on occasion to not being able to buy packaged or processed foods. What a shock! You see, his allergies are to foods that were too often in trace amounts of all of these types of foods. Things are a bit easier nowadays, but 10 years ago this was the case.
I began baking and cooking from scratch substituting alternatives and researching our foods. This also got me thinking about the other additives in foods and how they are treated.
When my husband and I discussed our paddock to plate business it seemed like a natural progression for me to extend my interest for food and healthy eating to our beef.
Being able to bring our customers 100% grassfed beef, that has never eaten grain or grain products was at the core of this. In our journey we have since met many customers who cannot eat conventionally grown meats, principally due to the diet of those animals or how the meat is treated after slaughter. I am proud to be able to offer such a high quality product to these customers.
We are developing the range of products that we are able to supply to further serve this market. For more info email me firstname.lastname@example.org or check out our website www.highbritbeef.com.au